By Joy Bing Fleming, MBA

Have you created a Fan Page, but now you’re wondering – “How Do I Get People to ‘Like’ my Page? If so, you’re not alone. Many people struggle with getting Fans. Here are 10 ways to get more Fans.

  1. Create an Appealing Cover Photo & Customized Apps

    Cover Photos
    Cover photo dimensions are 851 x 315 px. To find a cover photo, you can visit: http://firstcovers.com or http://fbprofilecovers.com – Other options are to design a cover photo yourself or use 1 of your own pictures.

    In your cover photo, you can capture the essence of your business and showcase your product or service. You could also include your logo and/or business tag line.

    Note: If you use firstcovers.com or fbprofilecovers.com, you’ll need to save the photo to your computer. Then, go to your Fan page, put your cursor at the top where the cover photo goes, and select the option to add a cover, then select “Upload Photo”. You’ll be able to upload the saved photo from your computer.

    All covers are public. This means that anyone who visits your Page will be able to see your cover.

    However, Facebook has rules for the Cover Photos. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Also, covers may not include images with more than 20% text.

    Customized Apps
    With the new Timeline, Fan pages no longer have default landing tabs; however, you can showcase up to 2 apps at the top of your page below your cover photo, and you can showcase up to 3 apps on the left-hand side of your page (Note: Tabs are now referred to as apps). These apps can be used to showcase a product, service, event, testimonials, ebook, video training, e-newsletter, homes for sales, etc.

    Below your cover photo, you’ll always see “Timeline” and “About”. You can’t change those; however, next to “About”, you can showcase 2 apps. Also, if you look on the left-hand side of your page, you’ll see an “Apps” section where you can showcase 3 apps there as well. In order to create a custom designed app page, you can go to: http://pagemodo.com, http://woobox.com, or http://shortstack.com. Most of these sites will allow you to create 1 custom app page for free.

    If you’d like to change the order that the apps are appearing, look below your cover photo, click on “More,” “Manage Tabs” and you can drag the tabs/apps to put them in a different order.

    You can change the name & image for an app by clicking on “Settings” at the very top of your page, then look on the left-hand side and click “Apps.” Below each app, you’ll see a link that says “edit settings.” Click “change” to change the app image and/or type in the new name in order to change the name of the app.

    NOTE: In either the app name or the app image, you want to include “Calls to Action” like: SIGN UP, ENROLL NOW, WATCH, FOLLOW US. By including “Calls to Action,” there’s a better chance that someone will click on the app.

  2. Email your current customer list & invite them to your new Fan page – You can send a nice email out to your current list letting them know about your new page, and you could say something like – I would be honored if you would click ‘like’ to become a fan of my new page (and make sure to include a link to your page).

  3. Post Links on your Social Media Profiles like Twitter, LinkedIn, & Your Personal Profile on Facebook – For example, in your Bio on your Facebook Personal Profile, you could include something like: Come hang out with me on my Fan page at: http://facebook.com/______________. In your Twitter or LinkedIn Bio, you could type: Connect with me on FB at: http://facebook.com/____________.

  4. Use Facebook as Your Page – When you login to Facebook, you can click the “down arrow” in the upper right-hand corner, then click “Use Facebook as Your Page”. When you click on this, you will now be interacting with people as your Page (NOT as you personally). So, a strategy that will help you get more fans is to click “Use Facebook as Your Page” and then comment on other Fan Pages as Your Page.

  5. Use Facebook Ads – You can always purchase ads on Facebook to drive traffic to your Fan page. If you use this strategy, make sure to target your ads appropriately and start out small. Start out by only spending a few dollars a day and testing out different ads, so you can determine which ads work best for you (before you spend a lot of money).


  6. Add the Facebook “Like” Box to your Website – When you add this to your website, then people can click “like” and become a fan of your Page (directly from your website). When people come to your website and they see that you have a large following on your Fan page, that also helps build up your credibility.

    To add the box, go to https://developers.facebook.com/docs/plugins/page-plugin Then, enter in your Facebook Page URL, adjust the settings and click “Get Code.” Add the appropriate code to your website.

  7. Ask Friends to Share your Page – All Fan pages have a “Share” link. To find it, look on the right-hand side of your Fan page, near the bottom of your cover photo, click the “three dots”, then click “Share”. You can always ask your friends to come to your page & click on the “Share” link. This way, your friends can share your page with their followers.

  8. Add Your Fan Page Link to your Email Signature – If you do this, then everytime you send an email to someone, they’ll see your Fan Page link in your signature. So, they can easily click on the link to go to your Fan Page.

  9. Invite Friends – Look on the right-hand side of your Fan page, near the bottom of your cover photo, click the “three dots”, then click “Invite Friends.” You can easily invite your friends to become a Fan of your Page.

  10. Create an Event Launching your Page – You can create an Event called something like: “Launch of the _______ Page”. When creating the Event, in the Details section, you could type 1 sentence about your Fan page and then type: I would be honored if you could click ‘like’ to become a fan of my new page http://facebook.com/____________ (Always include a link to your page. If you don’t include the link, then people may not know where to go to access the page).

    Once you’ve created the Event, click “Join” and then click “Invite Friends” in order to send an Event Invitation out to all of your Facebook friends.




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