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My name is Joy Bing Fleming, MBA, CC. I’m a Personal Development and Online Marketing Coach (certified through the Life Purpose Institute). I earned a Bachelor’s Degree in Accounting from Clemson University, and I went on to earn my MBA from Winthrop University.

My specialties include: Online Marketing, Social Media Marketing Strategies, Social Media Management, Blogging Strategies, Email Marketing / List Building, Search Engine Strategies, Affiliate Marketing, and more!

Our website, http://LifePassion.net is ranked in the Top 1% of all websites (per Alexa.com).

My Twitter account, @JoyBing, has over 50,000 followers, and it has a Twitter Grade of 100 out of 100 (per TweetGrader.com).

However, I’ve gone through fears, challenges, and struggles in my life. I hope my life story will inspire you to follow your dreams (no matter what they are).

Back in 1996, while attending graduate school, I began working as an Accountant in Corporate America; however, I found myself unfulfilled, unsatisfied, and extremely unhappy. I began to hate getting up everyday. I was so unhappy that it began to affect my health. I knew there was something better for me out there.

So, I began to think about my true passions in life. I always loved dancing, and I also loved to teach, encourage, and inspire others. I wanted my own business, so I began to research franchises. I decided to purchase a dance franchise in which I would be teaching ballet, tap, and gymnastics to children ages 2-8 years old. Whenever you do something different (especially having your own business), you always have fears like:

  • Will this work? Will I succeed? Will I make enough money?

I went from being an Accountant in Corporate America to teaching preschoolers. It was a huge change for me, but I welcomed the challenge. Teaching was so rewarding for me. I loved watching my students excel at dancing, seeing them learn new skills/steps, and seeing their faces light up.

My students drew pictures for me and gave me gifts. One of my students gave me a rock and told me that if I put the rock under my pillow, it would make all of my dreams come. That meant so much to me. It made my heart melt.

After a couple years of teaching dance, business began to slow down, and I let my fears take over. Back then, I was thinking the wrong way. I had not yet read The Secret, The Success Principles, Think and Grow Rich, etc.



Eventually, I had to give up my dance franchise. Around this same time, I went through a divorce. Going through a divorce and losing my dance business really hurt my self-confidence. I began to focus on my failures and forget about all the successes in my life (like putting a smile on children’s faces everyday, earning my MBA at age 24, purchasing my 1st home at age 24 and my 2nd home at age 28). Again, I was thinking the wrong way.

This was the 1st time in my life that I’d really felt like a failure. I became very depressed. Some days I didn’t want to get out of bed. Sometimes, I would start crying for no reason at all.

However, one day, I wound up meeting a shining star in my life when I wasn’t even expecting it. His name is Keith. He always listened to me without any judgments, and he gave me a lot of great advice. He told me that I was choosing to be depressed. Everyday, we have a choice of whether we’re going to be happy or sad. At first, I didn’t really understand that. I certainly didn’t think I was choosing to be depressed – that was just the way I felt. However, eventually, I became sick and tired of feeling that way.

So, one day, I got up, and I chose to be happy. I started by simply saying “I am happy.” Unknowingly, I made an affirmation to myself. I started to think differently, and I began reading personal development books. The first book I read was Change Almost Anything in 21 Days, by Ruth Fishel.

I decided – made a choice - to take 100% responsibility for my life. Life is all about the way we think. Remember, if you believe it, you can achieve it. You can choose to think abundantly and be happy, or you can choose to think negatively.

Never give up on your dreams or sacrifice your happiness. Believe in yourself. Tell yourself, “I’m going to make it”. All of us have struggles to overcome in our lives, but you know what – No matter how hard it gets, you can make it. Believe in yourself.

In 2003, I became a Real Estate Broker. My real estate business provided me the opportunity to educate and encourage 1st time home buyers. I loved seeing my clients purchase their 1st home. Some of them never thought they would ever buy a home in their lifetime. It was wonderful to see their dream of homeownership become a reality. As a Real Estate Broker, I coached my clients through the home buying process and even assisted them with other areas in their life. Coaching was something that just came naturally to me.

When I learned that you could actually get certified to coach others, I jumped at the chance to become a Certified Life Coach. I specialize in Personal Development and Online Marketing Coaching. This allows me to support, empower, and help others realize their personal & professional goals. It’s so rewarding to see my clients’ lives & businesses transform and to see them reach their fullest potential. My purpose is to use my knowledge, experience, and enthusiasm to empower and inspire others to discover their passions, fulfill their dreams, and take their business to the next level.

Now, if I can’t sleep at night, it’s because I’m so excited for the next day to arrive. I can’t wait to get up, so I can teach, motivate, and inspire someone else. I love helping others.

You can visit:

I hope my story has given you some encouragement to follow your goals in life.