The Power of a Greeting Card

If you are in any type of business, you know the importance of client relationships!

Using greeting cards as part of your marketing strategy can give you a competitive edge you may or may not have considered. Traditional advertising and marketing tools, such as print ads, television, radio, direct mail, personal appearances, paid web clicks, newsletters and contests, can be expensive and time consuming, producing little or no return on your investment. Most business comes directly from relationships and often, business owners do little to stay in touch with the people who help them the most.

When new business comes from former clients, current clients, family, friends, colleagues, social media connections, networking contacts, and referrals from any of these, it usually comes from people we know. Creating a personalized greeting card marketing plan can help stay in touch and show gratitude in a unique way. Sometimes, it is the first time they ever receive appreciation for their business transaction. Often, they like the attention and feel special when recognized for their actions.

Greeting cards are an inexpensive and effective way to develop and keep important relationships in your life and your business. Remembering the small, yet important milestones in the lives of your clients will most likely put you at the top of their list when they consider buying again or referring you to others they know!

Jerilyn McDonald is CEO & President, JM Unlimited Inc, organized for professional acting and providing creative marketing services entrepreneurs, small business owners and sales professionals. She can be seen on stage and screen in and around Charlotte, and especially loves Broadway Musical Theatre.

Jerilyn particularly enjoys working with other actors, artists, authors, photographers, women business owners, and non-profits, providing creative marketing and business ownership strategies. Her primary business tool to accomplish these goals is SendOutCards, an online greeting card, photo and gifting service, that allows individuals, businesses and organizations the ability to send out appreciation and related sentiments quickly, thoughtfully, creatively and economically to anyone in the world!

Jerilyn is native Texan (proud of it!) but has called Charlotte home for many years. She is blessed with a loving, supportive family and enjoy traveling any chance she gets. She is growing a worldwide customer base of happy, creative card senders and looks forward to the next one she can help get started!

Reach her by:

Send Out Cards: www.becomeacardsender.com
Blog: www.marketyourarts.com
Email: jerilynmcdonald@gmail.com
Twitter: http://Twitter.com/JerilynMcDonald
Facebook: http://Facebook.com/JerilynMcDonaldUnlimited