Service Marketing (Opening The Treasure Chest)

I posed the question on social media:

“What do you see as the biggest obstacles for you to either give or get great customer service?”

The response was both rapid and amazing. There is an overwhelming consensus that no one really CARES anymore. My view is that PEOPLE DEFINITELY CARE!! The real question is: ”About what?”

The pessimist’s answer is that everyone is tuned into WIIFM (What’s In It For ME), and most people cannot see past the end of their nose.

The optimist believes that people really do want to help them and walk around with the positive expectation that they WILL get good service and are delighted more often than not.

Both are 100% correct because it really is a question of motivation. Let me give you a for instance: Two nights ago at 3:30am our Bassett Hound Belle wanted out. I let her out and before long she was barking her head off in the corner of the yard. I hollered and yelled and “told her” to knock it off and come in and at that point she was apparently deaf. I walked over to the cabinet, picked up the treat jar and walked back to the door. I said nothing further, but miraculously shaking the treat jar turned a “barking machine” into a silent rocket who was in the house in less than 5 seconds. Her legs are 4 inches long but apparently she can do a “4 flat forty” IF SHE REALLY WANTS TO!!

It was ME that needed to figure out how to make her want to.

There seems to be this treasure chest called “The Customer Buying Experience” that we as a society are walking around and around trying to figure out how to make it unfold in a way that benefits us personally. Employers and customers want the service people to be motivated and interested in “unpacking the magic”. But, the service people want some of the magic for themselves.

How do we make THAT happen? CAN IT REALLY BE DONE?

YES! AND DONE VERY VERY WELL!! HOW you ask?? By realizing that the real treasure lies in all of us serving each other.

This is a process I call “Service Marketing”. In fact, I am so sure that it is the goose that lays the golden eggs that I am devoting my life to developing the concept and (here’s the best part) SHARING IT WITH YOU!!

STAY TUNED…..Together we’re going to unpack an AMAZING experience!!

————————————————————————————————————————————————

Bio:
Corey Jahnke is the author of “We Are Not Here On Rehearsal” and the creator of SuccessEqualsValue.com. Corey is a John C. Maxwell certified success coach AND a Bob Burg certified Go-Giver Coach. Corey’s company, Legend Crafters, helps people go from stuck to unstuck, from unstuck to remarkable and from remarkable to legendary. Will YOU become a legend?

Links:
www.coreyjahnke.com
www.SuccessEqualsValue.com
www.facebook.com/cwjahnke